Doina Ciobanu

Doina Ciobanu logo

Creative director. Sustainability consultant.

Selected works

Cartier campaign Cartier campaign

Doina has worked with Cartier on multiple occasions. For the launch of “Clash de Cartier”, a select number of creatives from around the world were selected to create an interactive and modern take on Cartier jewellery. This was the second time Doina worked with the french house, first time being for the brand’s sunglasses launch in Marrakech. Followed by a 3rd partnership between Cartier and Doina for the “Guirlande de Cartier” bag.

Girard-Perregaux Doina Ciobanu campaign Girard-Perregaux Doina Ciobanu campaign

For its special relaunch of the iconic 70’s Casquette watch, Girard-Perregaux hired Doina to direct produce a campaign for the brand. With a very specific brief to represent the watch’s 70’s “geek” cult, Doina created a colourful and vintage inspired campaign to compliment the product’s communication.

Doina for Monica Vinader Doina for Monica Vinader

Doina was tapped by Monica Vinader to design a capsule collection in 2019. This first collection by the duo, launched in 2020, launched not just a successful collaboration but also the usage of recycled silver in the company. The success of the first collection with coveted sold out pieces led to 2 more capsules throughout 2021, with a 4th one in the making and launching spring 2022.

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Selected travel work

JANEIRO Hotel, Rio de Janeiro JANEIRO Hotel, Rio de Janeiro
Classic, vintage boats on Lake Como Classic, vintage boats on Lake Como
Cliff diving, Puglia photographed from a drone Cliff diving, Puglia photographed from a drone
Portofino from a drone Portofino from a drone
Ferry approaching Grand Tremezzo, Lake Como Ferry approaching Grand Tremezzo, Lake Como

Selected socials

Instagram @doina
LinkedIn linkedin.com
TikTok @doina
Twitter @doinatweets
YouTube @doinavlogs