About

Doina Ciobanu is a creative director and visual storyteller working across luxury hospitality, fashion, culture, and technology.

With a large international audience and over a decade working within the industry, she has become a recognised voice in luxury culture across fashion and hospitality. Doina's work focuses on atmosphere, narrative, and desirability. She creates imagery that feels less like advertising and more like a world already in motion.

Beyond photography and creative direction, Doina speaks internationally on luxury culture, creativity, and the evolving relationship between technology and taste. Alongside her visual work, she advises select brands and institutions on creative strategy and cultural positioning, and develops ventures exploring the intersection of culture, fashion, hospitality, and emerging technologies such as AI.